7 Social Media Marketing Mistakes You Don’t Want To Make

Lucky for us, we live in an era where nothing can remain hidden for long. We have the power of internet and this power has given us the most meaningful means of communicating to our audience, we call it social media marketing or SMM.

You don’t have to be an expert to start marketing your newly established business. Keep this in mind that SMM is not for those running an on-the-web business. Anyone can market through this platform.

The reason for this is simple, we are more internet-fan than ever. You have a physical store, you can still use internet marketing. You don’t have a website, internet marketing adds value to your marketing strategy. Even if you don’t have a website, a web store or a real store, you can still use this marketing campaign to get started.

You’ll get plenty of tips on how to do social media marketing. And most of them will be effective. But not many will share the mistakes they made and learnt from it. A friend told me his story of social media marketing. He was a start-up. Made many mistakes, but finally learnt from his own mistakes and now he guide others to how to do internet marketing effectively.

He shared some social media marketing mistakes with me that became his strengths and I’m sharing it with you.

Not sharing with your own circle

Facebook Sharing

He was confused, where to start. Someone guided him to create a Facebook Company Page and also on other social networking websites like Twitter, LinkedIn and Pinterest, add connections and advertise. Not a bad start, and he did it. But what he forgot, was one of the most important factors to get started. When you start a new business, what you’re going to do first? That’s right share with your own circle. He discussed with few of his closet fellows and with his family members but didn’t share it with his connections on Facebook.

Mo matter if you’ve few connections, spreading the news with the ones linked to you must be the first step. Share this great news on your own profile and when you have a Facebook company page and other accounts like Twitter, LinkedIn and Pinterest, you must invite your network as well. Your own personal connections will help you better in marketing your business.

Your message isn’t clear

Unclear Message On Social Websites

For every business there should be a tag line. This helps the targeted audience remember you. Coming with a one business tag line is a bit harder, especially for those who are new to the business and working alone. But once you’ve it you don’t change it frequently. The tag line must go in-line with your business.

As my friend created his business page, he came up with a line. After few days he changed it, explaining it wasn’t good enough. Okay, it isn’t a big deal. But after few more days he again changed it. Now this shows that you’re not confident enough and you aren’t taking your business seriously.

The better to it is take time, think, ask for opinions and search the web for ideas. Don’t be in a rush. The tag line must be strong enough to make sense and easy to remember.

The content isn’t fresh

Old Social Media Content

Many businesses die because they don’t take their marketing strategy very seriously. Internet marketing isn’t like that you’ve a Facebook company page and other popular platforms, a few images or videos and connections, and then thinking that your work is done. And now it’s your audience who must come and help build your business. No this isn’t the right way. Keep posting new content. You can even post some other irrelevant content, not in-line with your business. But keep this mind that when posting other content you must have to keep few points in mind i.e.:

  • Infrequent
  • Not going against the terms and conditions of the platform on which you’re posting
  • Keep it safe and family-friendly

Let’s assume you’re an IT company. And it is your Facebook company page on which you’re posting. Now what type of content you can add?

  • Your services
  • Your clients
  • Relevant articles and blogs
  • Other relevant content which might include images, videos, quotes etc.

And this must be on regular basis.

Not following your audiences’ tracks

Ignoring Feedbacks

This is one of the most common mistakes that will leave you alone. I too have seen this and experience it. Your content is on the web or social media website. Your reader or potential client made a query and you didn’t respond. You just have lost not only that customer but many won’t ask or come back to you because you’ve failed to answer their query.

Never ignore your audience, no matter who stupid or repetitive their query is.

The better you engage with your client or potential clients, the more doors you open to lead them to your business.

Not learning from your enemies

Learn From Your Enemies

Your rivals or competitors aren’t literally your enemies. This is just a metaphor. Keep an eye on your competitors. What they’re doing to attract more business? Then don’t just follow them but make your research. What other ways you’ve to attract more business? What are the ways you can follow that your competitors have not being following?

Besides being traditional also make new ways. Be unique and creative. Marketing isn’t just limited to one pattern, you can also explore new routes.

Always afraid to make new investments

Make New Investments

When you’re in business, you’ll have to invest. Your investments will be higher in the beginning. You’re new, you need to make a position, you need to make yourself renowned among the audience. And for this you’ve to make investments. Even if you’re marketing on social media platforms, you need to invest.

One way to engage your audience is by videos. Make your own videos. Some inspirational, something unique, something that will make your target audience to come to you. Believe me, the benefits you’ll get will outnumber the cost of investment.

Social media marketing is just the only way

Marketing Strategies

You need to go larger. You need to target a vast audience and want quick results, you need to follow some traditional marketing ways as well. Think of all the traditional marketing ways you can follow to attract your targeted audience.

Traditional marketing strategy might sound costly and inappropriate for you. You don’t want it, don’t go for it but you have other ways to market on the web as well, besides having a Facebook company page. Banners and paid advertisements are one of the ways to spread information about you to a bigger audience.

Feedbacks

This section is for me. Please share if you agree or not with all the above internet marketing strategies I provided. If you’ve suggestions, please share. And if you want to criticize, don’t hesitate. I’m not an expert and I believe in learning, always.

One more advice, when you’re new to social media marketing or SMM, you must consult some experts’ help. This will make your way more smooth and easy-going.

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How to answer back to Boss Warnings

piccola ma capoIt’s quite upsetting and uncomfortable for an employee when he receives a warning mail from his boss. But handling this situation completely depends on the seriousness of that warning. Whether he filed a right warning or not you need to realize it on the first place then think how your response will change his opinion of you. It’s a crucial period, but inhale a deep breathe, consider all the possible aspects of play and respond in a professional manner. An important thing, don’t act immaturely, it can be a big threat to your integrity and job.

Step 1

What issues your bosses picked, without reacting Pay attention. If he gives you a written warning, read it cautiously though it’s hard. Keep your emotions in check and act professionally. Hold your response for a while and think seriously that what issues he has raised against you. If your boss makes it mandatory for you to sign a copy of the written warning, sign your name and the date and write “acknowledge receipt” to imitate that you only accept that you received the admonishment, not that you accept it as permissible.

Step 2

For knowing your rights and responsibilities, evaluate the company’s policies about employee warnings. If the warning is valid then you must respond straightforwardly, admitting that you will improve your performance and behavior which encouraged the warning against you. For instance, it happens with the web designing team. Commonly, web designers get sulky when they ask to bring changes in design. It’s kind of frustrating. Other than that, you will probably receive warnings if you are coming late at the office. Then make sure to come on time or if you are violating official policies it can be a serious matter.

Step 3

Ask for a meeting with your boss to talk about the warning. Explain your position calmly and sensibly. Avoid blaming others for no reason, moreover don’t or make unnecessary excuses, even if the warning is biased. Remain polite professional, irrespective of his feedback. He may agree to hear your justifications or even concede your point of view. Even if he doesn’t, but still, don’t further endanger your situation by showing anger or disregard.

Step 4

Ask him what are you required to do. Then make all efforts so change your conduct. Make sure that you will no longer repeat your mistakes.

What makes an expert content marketer?

Content-Marketing

While heading to launch a new content marketing program, the further step is to figure out that who will spread head your project. The one who should have the skills to run programs smoothly and makes it parallel with all of your inclusive business goals. Are you satisfied with your on-site marketer, is he holding sophisticated and expert skills to launch an effective campaign? If you are not, then avoid shortcomings and go for the option of hiring an outside expert who hold the essential skills to produce engaging and high quality copy. Businesses often deal with such dilemmas like content marketing talent gap. Brands are increasingly looking for help from a dynamic strategic vendor, as they are lacking internal talent. What are the must characteristics to hire a first- rate content marketer who would give your business a competitive advantage?   Ponder these five key qualities.

Inborn Curiosity: Great content marketers are having a full grip upon the market happenings, to remain on the cutting edge they follow the market news and trends. For devising latest developments in the audience interest which are in the field, but in this regard, it’s important to know about the changing trends. So, for that purpose Content boosting team conducts a research on the market. The experts usually subscribes google alerts, reads industry newsletters and takes outside interviews just to stay on the top of any leading-edge research and studies, They make it sure that content is fresh and relevant for the readers.

Versatile marketing Mindset: A content marketer, writes as writing is a key element of his campaign, but while scripting he should have planned such a program that counterparts directly with the other marketing efforts and helps to fulfil overall business goals. For the e-Commerce website development hire such versatile minded vendors who could form well-rounded a robust marketing strategy for your website, which will surely strengthen your companies’ sales by expanding your reach.  

Presentation skills: He must have the compelling presentation skills. In content marketing pie copy creating is one slice. Conveying that information in an effective way is also important for capturing the audience’s attention. For instance, we can use content in different mediums, from video to white papers to infographics. Now it’s a marketer’s mind that how he will make his content visually appealing and how to left desire effect on the viewer’s mind.

Managing Time Wisely: The content creation process is pretty lengthy. As developing an editorial calendar, scouring the Web for relevant research, gaining extra indemnity from original sources and actually writing the article. In order to achieve all these tasks within a given week, team lead content marketers will plan schedules to complete specific assignments by a certain time and day. Time management plays an essential role while developing your program.

Seven Common Bloopers Committed By Drupal Developers

imagesDrupal development has become a very important tool for building prodigious websites. Use if the important considering the significance of Drupal, web development companies spent a huge amount of thought process while hire hiring a Drupal developer.  This is because of the fact that if you have hired an inexperienced Drupal developer, it will cost the company with great losses.

Here is the list of blunders by developers which must be avoid by Drupal developers.

  1. They apply custom coding for every procedure: developers need to understand that coding is not the solution for every problem. Time tested solutions should be applied instead of experimenting with coding every time.  Drupal offers a range of solutions for different prospects as they have variety of modules summing up the processes and most importantly they are bug tested to ensure error free work without any delay. Therefore, instead of going for coding as your only source of troubleshoot, better go for downloaded modules to complete the process as it can save plenty of time and resources.
  2. Utilize the Drupal cache properly: proper cache configuration is crucial to the entire development process and companies do consider that aspect while hiring a Drupal developer. This is because if an inexperience developer is hired which performs the configuration task improperly, it will result in increased loading time for the website which is not at all an option for the developers. For that matter there are a plenty of modules available which can be utilized by an experienced developer to enhance the performance of the cache system.
  3. They didn’t pay much attention to the instruction manual: while downloading the modules, companies provide an instruction manual alongside to make the developer’s job easy. However, developers must look at the instruction manual carefully, if avoided, can result in unwanted complications.
  4. No backup system: To ensure the website back up system would be the priority of any professional developer. This is because the module download is quite a husky task which involves the possibilities of myriad mistakes, bugs and errors. In case of any delinquent a backup system will help you to restore the system to the previous standpoint.
  5. SEO: Develop a site without considering the SEO requirement is the biggest mistake a Drupal developer can commit. Whatever the crux of the structure is, the success of a website is measured but the effectiveness on search engines ranking. That’s why it is important to develop a site which at maximum SEO friendly to ensure flying ranking on Search engines.