3 Things to Consider When Outsourcing an Internet Marketing Company

Every business requires to market itself. Be it small to large sized, without marketing they will walk among the cattle of white sheep and no one will ever recognize them. Marketing is the backbone of any business.

With so many channels to market your business, you need to utilize all that matters for your business. Internet marketing or social media marketing or online marketing is among the new and effective modes to market any business. Whether you are an online business or not, internet marketing is one channel to reach a much wider audience.

Internet marketing is quite easy, cheap and effective ways to reach the big world out there. Even a non-technical person can do it. But you need to cater one important factor into consideration i.e. you must not sacrifice your own job or business.

If you will not do it yourself, outsourcing an internet marketing company could be the best way for you. These companies have professionals, who are well aware of methods and plans to market your business in the web. Before hiring any internet marketing company, you need to make sure that this is the right company for you and your business. And for this you will need some answers.

There are few questions and ways, by using which you can satisfy yourself. Here are some of the basic things you can use to get started:

Check out their website

The company under consideration must have their own website. Visit their website. Does it appear good? Search them, using some relevant keywords. Where do they stand?

When they are in internet marketing business, they will be a fair job with their own business as well. They will be on popular social networking websites like Facebook, Google+ and Twitter etc. If they are doing a great job for their own business, they can do the same for their clients.

Move to next step.

Who are their clients?

Great businesses will have great clients. And great clients will have great partners. If you are looking for one such company, you will be pleased to know that you landed a great website.

If they have not added their prospect clients, look for their quality work done. They might have some projects to display.

If they do not have any, you can ask them about their previous projects or clients. And if they are reluctant to share this key information, you better find another internet marketing services company.

For how long they have been in business?

The longer they have been in business, the better they will be performing. Know them, for how long they have been in business. But do not just go with time flow but look for their past projects as well.

You can also ask more till you are satisfied. Do not be hasty. It is your business and you are going to spend on it. Inquire as much as you would like to.

Hunt for the best internet marketing services company, best for you and your business.

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What To Ask From A Web Development Company, Before You Hire them?

When you need a new website or need a new design, you need to outsource a web development company. This sounds easy. But is hard to follow. You need to get answers to many questions juggling your mind. And many will confuse you by advising too many ideas. But what you need to get started is just answers to few basic questions.

Today, I’ve shared some very common questions you must ask a web development company to start working on your website.

Will you do it yourself or forward it to some external body?

If they say “we hire freelancers or a third party to develop clients’ website”, you then don’t need them. It is just a burden on your head. You can hire a freelancer yourself. I’m not against freelancers but outsourcing your project to freelancers is just unreliable. And as for the second part, you’re already looking for a web development company, who could help you with your website.

So it is better to say bye-bye to these outsourcing services companies and look for another web developments company.

How much potential your company has to deal with your web development project?

This simply means to ask that company if they’ve enough workforce to work on your website. And don’t just rely on their words but visit them and have a peek into their team.

Many new or small sized organizations promise that they’ve enough employees to deal with your assignment. But as you outsource them, you then find yourself in a vortex of troubles. Your work keeps on delaying and the deadline never comes to the scene.

So to avoid any troubles like this, you must make sure that they have enough staff to work on your project.

So, how long you’ve been in business?

If you’re a risk taker, you can hire a new company. But if you can’t afford any risk, you don’t need to touch the new ones. Find a website development company already in the scene. Visit their website or ask for their projects. If it has been long since their appearance, they would have a strong portfolio and they’ll be smart enough to show it on their own website.

Still you need to ask this question and inquire in detail to satisfy your restless soul.

Have you worked on such a project as ours?

This is purely a question related to you. And you must have to make sure that the company under consideration has the potential to work on projects like yours. Even if they haven’t worked on projects as yours, if they have the potential, you can go with them.

What content management system you use?

WordPress, Drupal and Joomla, these are the three very common, renowned and widely use open-source content management systems (CMS). Each has its own benefit and use. Once you have a website or blog developed in a CMS, you can update the content later on yourself and save your cost of outsourcing a development company, again.

Although, all three of these are popular, but WordPress is the most used CMS among the three. WordPress is easy to use, even a non-technical can start using this. What CMS best serves your website, must be found out. Do a little research yourself before outsourcing WordPress developing company.

Do you provide a responsive website?

With more than 40% traffic coming from mobile users, it’s now imperative for any website to be responsive. A responsive design is one that fits-in all major browsers and devices, avoiding the unnecessary use of designs for different devices.

A responsive design might cost more than an ordinary website design, but if you compare the benefits you’ll get from a responsive website design, you’ll come to realize that it’s far better to have responsive website. Traffic will generate more, leading to sales generation and no need to have multiple designs for different devices. Plus, a responsive design is best considered under the hood of SEO.

What other services do you offer?

If you’re satisfied with them, do ask for additional services. You don’t only need a website, but you need to market it. You need SEO services, you need web content writing services, you need social media marketing services and perhaps you’ll also need some web application development services. If they suit your web development services, this doesn’t ensure that they’ll also suit in other web services. But it doesn’t hurt anyone of making some relevant queries.

Either you don’t want further services from them, you do need SEO, web content writing and internet marketing services.

How much will it cost?

For some cost is the major concern, while others go for the quality. You might get a low-cost web service, but then it’s most likely that you’ll have to compromise on the quality. And this you don’t want. Do ask and bargain, but don’t make this your number one priority. Having a website is like setting up your new business. You’ll have to bear some expenses or even have to make some losses in the beginning, but as the time passes and when you’re fair with your website, you’ll start generating business and you’ll be getting more than you expected.

Why ask too many questions?

Like I said, a website is like starting a new business. And when you’re going to start anything new, you’ll have to look at many things. Time to set up, the cost required, expertise you need, your goals and objectives. All these constitute in becoming the base of these questions. And don’t think that the web development company will feel bad about all these questions. It’s you who’s at stake and you have the right to get answers to all the doubts.

Be smart, be a pro and get a website worthy to stand among your competitors.

7 Social Media Marketing Mistakes You Don’t Want To Make

Lucky for us, we live in an era where nothing can remain hidden for long. We have the power of internet and this power has given us the most meaningful means of communicating to our audience, we call it social media marketing or SMM.

You don’t have to be an expert to start marketing your newly established business. Keep this in mind that SMM is not for those running an on-the-web business. Anyone can market through this platform.

The reason for this is simple, we are more internet-fan than ever. You have a physical store, you can still use internet marketing. You don’t have a website, internet marketing adds value to your marketing strategy. Even if you don’t have a website, a web store or a real store, you can still use this marketing campaign to get started.

You’ll get plenty of tips on how to do social media marketing. And most of them will be effective. But not many will share the mistakes they made and learnt from it. A friend told me his story of social media marketing. He was a start-up. Made many mistakes, but finally learnt from his own mistakes and now he guide others to how to do internet marketing effectively.

He shared some social media marketing mistakes with me that became his strengths and I’m sharing it with you.

Not sharing with your own circle

Facebook Sharing

He was confused, where to start. Someone guided him to create a Facebook Company Page and also on other social networking websites like Twitter, LinkedIn and Pinterest, add connections and advertise. Not a bad start, and he did it. But what he forgot, was one of the most important factors to get started. When you start a new business, what you’re going to do first? That’s right share with your own circle. He discussed with few of his closet fellows and with his family members but didn’t share it with his connections on Facebook.

Mo matter if you’ve few connections, spreading the news with the ones linked to you must be the first step. Share this great news on your own profile and when you have a Facebook company page and other accounts like Twitter, LinkedIn and Pinterest, you must invite your network as well. Your own personal connections will help you better in marketing your business.

Your message isn’t clear

Unclear Message On Social Websites

For every business there should be a tag line. This helps the targeted audience remember you. Coming with a one business tag line is a bit harder, especially for those who are new to the business and working alone. But once you’ve it you don’t change it frequently. The tag line must go in-line with your business.

As my friend created his business page, he came up with a line. After few days he changed it, explaining it wasn’t good enough. Okay, it isn’t a big deal. But after few more days he again changed it. Now this shows that you’re not confident enough and you aren’t taking your business seriously.

The better to it is take time, think, ask for opinions and search the web for ideas. Don’t be in a rush. The tag line must be strong enough to make sense and easy to remember.

The content isn’t fresh

Old Social Media Content

Many businesses die because they don’t take their marketing strategy very seriously. Internet marketing isn’t like that you’ve a Facebook company page and other popular platforms, a few images or videos and connections, and then thinking that your work is done. And now it’s your audience who must come and help build your business. No this isn’t the right way. Keep posting new content. You can even post some other irrelevant content, not in-line with your business. But keep this mind that when posting other content you must have to keep few points in mind i.e.:

  • Infrequent
  • Not going against the terms and conditions of the platform on which you’re posting
  • Keep it safe and family-friendly

Let’s assume you’re an IT company. And it is your Facebook company page on which you’re posting. Now what type of content you can add?

  • Your services
  • Your clients
  • Relevant articles and blogs
  • Other relevant content which might include images, videos, quotes etc.

And this must be on regular basis.

Not following your audiences’ tracks

Ignoring Feedbacks

This is one of the most common mistakes that will leave you alone. I too have seen this and experience it. Your content is on the web or social media website. Your reader or potential client made a query and you didn’t respond. You just have lost not only that customer but many won’t ask or come back to you because you’ve failed to answer their query.

Never ignore your audience, no matter who stupid or repetitive their query is.

The better you engage with your client or potential clients, the more doors you open to lead them to your business.

Not learning from your enemies

Learn From Your Enemies

Your rivals or competitors aren’t literally your enemies. This is just a metaphor. Keep an eye on your competitors. What they’re doing to attract more business? Then don’t just follow them but make your research. What other ways you’ve to attract more business? What are the ways you can follow that your competitors have not being following?

Besides being traditional also make new ways. Be unique and creative. Marketing isn’t just limited to one pattern, you can also explore new routes.

Always afraid to make new investments

Make New Investments

When you’re in business, you’ll have to invest. Your investments will be higher in the beginning. You’re new, you need to make a position, you need to make yourself renowned among the audience. And for this you’ve to make investments. Even if you’re marketing on social media platforms, you need to invest.

One way to engage your audience is by videos. Make your own videos. Some inspirational, something unique, something that will make your target audience to come to you. Believe me, the benefits you’ll get will outnumber the cost of investment.

Social media marketing is just the only way

Marketing Strategies

You need to go larger. You need to target a vast audience and want quick results, you need to follow some traditional marketing ways as well. Think of all the traditional marketing ways you can follow to attract your targeted audience.

Traditional marketing strategy might sound costly and inappropriate for you. You don’t want it, don’t go for it but you have other ways to market on the web as well, besides having a Facebook company page. Banners and paid advertisements are one of the ways to spread information about you to a bigger audience.

Feedbacks

This section is for me. Please share if you agree or not with all the above internet marketing strategies I provided. If you’ve suggestions, please share. And if you want to criticize, don’t hesitate. I’m not an expert and I believe in learning, always.

One more advice, when you’re new to social media marketing or SMM, you must consult some experts’ help. This will make your way more smooth and easy-going.